Alder & Tweed Design Generates $3M Revenue with Local SEO
Client Overview
Services Provided:
Measurable Results
Real data, real growth, real revenue
Monthly Organic Traffic
Achieved in 18 months
Lead Generation
Achieved in 16 months
Revenue Impact
Achieved in 18 months
Traffic Growth Proof
The Challenge
Alder & Tweed Design had been serving luxury ski homes in Park City for 15 years with an award-winning portfolio, but they were virtually invisible online. Despite their exceptional work and reputation among existing clients, they were only getting 2-3 website inquiries per month.
The main challenges were:
- Zero visibility for "Park City interior designer" searches
- Losing high-value projects to competitors with better online presence
- Beautiful portfolio that no one could find
- No tracking of marketing ROI
Our Solution
We implemented a comprehensive local SEO strategy specifically designed for interior designers:
Technical SEO Overhaul:
- Fixed site speed issues (reduced load time from 8 seconds to under 3)
- Optimized portfolio images without sacrificing quality
- Implemented mobile-first responsive design
- Added schema markup for local business
8 Location Landing Pages:
- Created dedicated pages for Park City, Deer Valley, and 6 other luxury areas
- Each page featured local projects and area-specific keywords
- Integrated Google Maps and local testimonials
100+ Directory Campaign:
- Optimized Houzz profile for maximum visibility
- Listed in design-specific directories
- Built consistent NAP citations across local directories
40+ Quality Backlinks:
- Secured features in design blogs
- Guest posts on home improvement sites
- Local publication features
We went from getting maybe 2-3 inquiries a month from our website to 17-18 qualified leads every month. The quality of clients has completely transformed - we're now working exclusively on $500K+ homes. The ROI has been absolutely incredible - over $3 million in new projects.
Reed Humphrey
Principal Designer, Alder & Tweed Design