Luxury Interior Design Firm Ranks #1 in 4 Cities & Generates $3M Revenue

Alder & Tweed is a luxury interior design firm with offices across 3 states. When they approached LocalSEO.so, they had a website but weren't getting nearly enough leads as expected. Although their website was getting some traffic, it wasn't converting into clients.

The firm faced several critical challenges:

• Limited online visibility beyond their existing client base
• No rankings for key local interior design keywords
• Website wasn't optimized for multiple locations
• Poor local search presence across their target markets
• Low lead conversion rates from existing traffic
• Needed to reach potential customers who had never heard of their brand
• Competitors were dominating local search results in their target cities

Their goals were ambitious:

• Rank in the top 3 positions for main target keywords in key locations
• Increase organic traffic by 20 times
• Increase lead conversion ratio by 20%
• Generate consistent monthly leads through local search

Our Solution

We developed a comprehensive multi-location local SEO strategy:

Step 1: Technical SEO Audit & Site Speed Optimization

Conducted a complete technical SEO audit and optimized their website foundation:

• Ensured all web pages could be crawled and indexed
• Set up analytics and tracking systems
• Fixed 404 errors and broken links
• Optimized URL structure with target keywords
• Redirected duplicate content pages
• Submitted sitemaps regularly to search engines
• Disavowed toxic backlinks

Site Speed Optimization:

• Compressed images for faster loading
• Implemented lazy loading for improved performance
• Set up CDN for global content delivery
• Optimized for mobile devices
• Minified CSS and JavaScript files

Step 2: Multi-Location Keyword Research

Developed a comprehensive keyword strategy for each location:

Research Tools Used:

• Google Keyword Planner
• Ahrefs
• Semrush

Target Keywords by Location:

• "park city interior design"
• "interior design firm park city"
• "salt lake city interior design"
• "big sky interior design"
• "yellowstone club interior design"
• Location-specific variations for each market

Keyword Prioritization Based On:

• Search volume potential
• Competitive difficulty
• Business value and intent
• Local search trends

Step 3: Location-Based Landing Pages

Created dedicated, SEO-optimized landing pages for each target location:

Locations Covered:

• Park City, Utah
• Big Sky, Montana
• Bozeman, Montana
• Amenia, New York

Page Optimization Elements:

• Target keywords with 0.5%+ keyword density
• Optimized images with relevant alt text
• H1 and H2 headers with target keywords
• Location-specific FAQs
• Embedded Google Maps for relevant office locations
• Custom content for each market's unique characteristics

Step 4: Google Business Profile Optimization

Optimized GMB listings for each location:

GMB Optimization Tasks:

• Ensured NAP consistency across all platforms
• Updated working hours and contact information
• Added comprehensive portfolio images
• Included website URLs for each location
• Implemented review generation strategies
• Optimized business categories and attributes
• Added location-specific business descriptions

Step 5: Strategic Google Ads Launch

Launched targeted Google Ads campaigns for immediate results:

Campaign Benefits:

• Generated instant visibility for high-value keywords
• Provided immediate ROI while SEO efforts matured
• Covered all target markets simultaneously
• Allowed for rapid testing and optimization
• Bridged the gap between campaign launch and organic rankings

Step 6: Local Citation Building

Built 100+ local citations across directories:

General Business Directories:

• Yahoo Maps
• Yellow Pages
• Local.com
• Yelp
• Foursquare

Industry-Specific Directories:

• Interior design professional associations
• Home improvement platforms
• Luxury lifestyle directories
• Regional business chambers

Citation Building Focus:

• NAP consistency across all platforms
• Industry-relevant directory selection
• Geographic coverage for all target markets
• Quality over quantity approach

Step 7: Strategic Link Building

Executed comprehensive link-building campaign:

Link Building Process:

• Identified 100+ interior design bloggers monthly
• Conducted personalized outreach using specialized tools
• Built relationships with industry influencers
• Created valuable content for guest posting
• Secured editorial mentions in design publications

Results:

• 40+ high-quality backlinks acquired
• Links pointed to location landing pages
• Improved domain authority and local relevance
• Enhanced search engine trust signals